The Brand
Made for the hour before the crowd
Sunrise Surfers started in Manhattan Beach, California, for the people who are already wet when the parking lot fills up. Dawn patrol is not a marketing line here. It is the reason the brand exists.
Every piece is heavyweight and garment-dyed, so it fades the way a good sweatshirt should instead of falling apart. The graphics are drawn in house, printed in the United States, and made only after you order, which means no warehouse full of leftovers and no discount bin.
South Bay to El Porto to Hermosa, this is what we wear when the water is glass and the light is still orange.



