Collection 01  ·  Dawn Patrol

First light, first out.

Heavyweight California surf apparel, designed in Manhattan Beach and made to order. Every collection runs eight weeks, then it is gone.

Sunrise Surfers Collection 01 flat lay: the Dawn Patrol hoodie, Script Tee and canvas tote on weathered wood.

The Brand

Made for the hour before the crowd

Sunrise Surfers started in Manhattan Beach, California, for the people who are already wet when the parking lot fills up. Dawn patrol is not a marketing line here. It is the reason the brand exists.

Every piece is heavyweight and garment-dyed, so it fades the way a good sweatshirt should instead of falling apart. The graphics are drawn in house, printed in the United States, and made only after you order, which means no warehouse full of leftovers and no discount bin.

South Bay to El Porto to Hermosa, this is what we wear when the water is glass and the light is still orange.

How the drops work

Eight weeks, then it is gone

No permanent catalogue, no restocks. A collection opens, runs for two months, and closes so the next one can take its place.

01

Drawn in Manhattan Beach

Every graphic in the collection is designed here in the South Bay, not pulled from a clipart library.

02

Made after you order

Nothing sits in a warehouse. Your piece is printed and finished in the United States once you buy it, then shipped to your door.

03

Closed after eight weeks

When a collection closes, those pieces are retired. What you own stays rare.

Collection 02 drops in November

Follow along on Instagram for the drop date, behind the scenes on the next collection, and first look at the designs before they go live.